Background of SBI GREEN FUND
As the premier public sector bank of the country, SBI strongly believes it is its responsibility and the right corporate culture to safeguard the environment by transforming India into a digital nation. To take forward our Hon’ble Prime Minister’s ambitious vision of Digital India, SBI launched “Yono SBI” – a first of its kind omni-channel digital platform on 24th November, 2017. SBI, caters to varied needs of customers viz. banking products & services, investments, insurance, credit cards and hosts a variety of e-commerce ventures in a single place.
It has been SBI’s continuous endeavour to educate and migrate its’ customers from paper-based banking to digital banking through “Yono SBI” and to contribute to society in particular and the nation at large for a greener today and tomorrow by following sustainable practices. SBI, therefore, adopted ‘sustainability’ as one of its core values in 2017.
However, we felt a dire need of bringing our customers on board for this journey to promote sustainability which is a vital way to protect the environment collectively. Consequently, SBI launched “SBI Green Fund” to allow customers to participate in the sustainability mission by contributing their reward points. This measure demonstrates SBI’s core value system and is a reminder of its commitment towards society and preserving nature for future generations.